Birth Of A Buzzword
Still, my answer to his question was ““yes.’’ We weren’t consciously trying to coin a new management-speak buzzword. Rather, we wanted to find some respite from a growing dissatisfaction with the word ““globalization.’’ Minted not much more than a decade ago, globalization has become the inescapable and admittedly useful axiom of the international economy, the poster word of the post-communist world. But as with all words, it has its limits....